Perwattle -> Perwatl -> ?
What's in a name?
My last post about Perwatl just went out, and you probably noticed that the name changed a bit. After seeing Perwattle in “print”, I noticed that it seemed like it ought to be a product that measures electricity work efficiency, or whatever happens per watt.
It’s odd how that never occurred to me until I stopped thinking about it for a couple of days and was able to see the word with new eyes. The power of perspective isn’t to be underestimated.
UPDATE: The name officially changed to Link Redirector. Boring, but to the point.
This is related to an old favorite concept of mine, parsing patterns. “Parsing patterns” refers to how we recognize the world around us, how we “parse” it. The image below is famous optical illusion, and depending on your parsing pattern, you will see a vase, or two faces, and if someone tells you ahead of time ('primes’ you) one way or the other, you’ll be predisposed to seeing it that way.
When we’re immersed on the soup in which we stew, it’s easy to start seeing the rest of the world through the broth of the soup, so to speak, and only see bits of carrot and cubed potatoes.
In any case, I’m not fully committed to Perwatl either, but at least it won’t be mistaken for a wattage related app. Plus, now it makes me think more of axolotls than waddling penguins, so there’s a vector for a new logo…
