How LinkedIn Retargeting Elevates Your Internal & External Content Strategy
Re-engagement is the new 'engagement' in social strategy.
In today’s digital workplace, organizations rely on more than strong content—they rely on the right content reaching the right people at the right time.
At intranetValet, we support both sides of this equation: helping teams manage internal information flow through SharePoint and managing brand presence externally through LinkedIn and LinkedIn Life Pages.
One of the most powerful tools connecting these two worlds is LinkedIn Retargeting.
What Is LinkedIn Retargeting?
LinkedIn retargeting—powered by LinkedIn’s Matched Audiences—allows your organization to re-engage people who have already interacted with your brand. This can include anyone who has:
Visited your website
Viewed content on your LinkedIn Page
Watched your LinkedIn videos
Opened or submitted your Lead Gen forms
By placing a small, secure Insight Tag on your website, you can build custom audiences and serve ads tailored to their previous engagement. This keeps your organization top of mind and makes your marketing spend more efficient.
Why Retargeting Matters for Organizations Using SharePoint
You may not immediately think of LinkedIn retargeting when you think of internal content management—but the connection is clearer than you might expect.
Most organizations struggle with a common challenge: alignment.
Employees, stakeholders, recruits, and customers each engage with different content—but all of it forms your brand story. With intranetValet managing internal content in SharePoint and external content pipelines, we help ensure that:
The story your employees engage with internally mirrors the story you tell externally
Your external marketing supports hiring and recruiting efforts
Your internal announcements, initiatives, and culture stories appear on your LinkedIn Life Pages with consistency
Retargeting becomes the bridge that reinforces this alignment. When someone—whether a potential hire, customer, or partner—engages with your content, retargeting continues that conversation with messaging that’s timely, relevant, and personalized.
How Retargeting Strengthens Your External Content Strategy
LinkedIn retargeting is especially powerful for:
1. Recruitment & Employer Branding
Retarget job seekers who:
Visited your careers page
Viewed your Life Page content
Watched a culture or recruitment video
You can then serve ads that spotlight team stories, DEI initiatives, benefits, or open roles—building a stronger employer brand.
2. Lead Generation & Nurturing
Retarget prospects who:
Navigated key product or service pages
Engaged with thought leadership posts
Clicked on LinkedIn ads but didn’t convert
They’ll receive more tailored content, like case studies, webinars, or comparison guides, helping move them through the funnel.
3. Brand Awareness Across Departments
Many organizations struggle with scattered messaging between departments. Retargeting helps synchronize:
Sales
HR
Marketing
Communications
All while intranetValet ensures internal messaging on SharePoint stays just as consistent.
How intranetValet Brings It All Together
Our team manages the full content ecosystem—internal and external. With LinkedIn retargeting as part of your strategy, we help you:
Install and configure the LinkedIn Insight Tag
Build smart retargeting audiences
Design campaigns aligned with employee communications and company culture
Sync messaging between SharePoint, LinkedIn, and LinkedIn Life Pages
Provide ongoing analytics, reporting, and optimization
Ensure both internal teams and external audiences receive cohesive, meaningful messaging
When your internal content and external presence work together intentionally, you don’t just communicate—you build connection, trust, and clarity across your entire organization.
Ready to Strengthen Your Content Ecosystem?
intranetValet combines structured internal content management with strategic external presence to give your organization a unified voice. LinkedIn retargeting is one of the most efficient and effective ways to deepen engagement and amplify the work you’re already producing.
If you’re ready to make your content work harder—inside your organization and out—we’re here to help.
📈 Get your audit. Unlock your growth.
💡 Call us at 267-857-8066 to start the conversation.
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